Sunday, March 22, 2009

How Green Are YOU?

The following article is direct from PlanetGreen.com. I found the statistics very interesting. Five years ago I would have pegged myself as a 'Grouser' but today I would definitely up that to 'True Blue Green.' I don't consider myself a radical either. I want to live healthy and energy efficiently. My husband would fall in the 'Greenback Greens' category. He works in the a Green Industry and talks the talk. So, where do you fall?

"Like all forms of profiling, green profiling is an inexact and often vastly skewed exercise. However, since the Roper ASW Green Gauge Report took a shot at defining different sector of the US markets, vis- à-vis greenness, we thought we'd share the results (with a little help from the Sustainability Dictionary):
True Blue GreensTrue Blue Greens are the most interested in green or environmental issues. In 2007, these customers jumped dramatically from only 9% to 30% of the total American consumer population and they tend to be educated, have higher incomes, and influence other consumers.
Greenback GreensGreenback Greens are interested in "green" or environmental issues but not always willing to spend extra to support their ideals. In 2007, these customers represent only 10% of the total American consumer population (up from 6% two years earlier) but are still more educated and dedicated than average consumers.
GrousersGrousers are disinterested in green or environmental issues. In 2007, these customers represent 19% of the total American consumer population. They tend to view environmental issues as too big and complicated to address.
SproutsSprouts are undecided about environmental issues when it comes to buying and using products and services. In 2007, these customers represent 26% of the total American consumer population and often evaluate environmental issues one at a time, comparing each to their personal benefits or costs.
ApatheticsApathetics are the least interested in green or environmental issues and the least likely to take any action on these issues. In 2007, this group was renamed from "Basic Browns" to "Apathetics" and its numbers fell from 19% to 18% in two years. They tend to be less educated, have lower incomes, and lower influence than other consumers.
So...where do you fit in?"

1 comment:

Anonymous said...

wow that was so long i didnt take the time to read it but i am sure you had some good tips, suggestions, and stuff like that! :)